FAQ

It means we start with who, not what. Most content agencies begin with a creative brief, then figure out who should be on screen. We reverse that. We identify the right person first, then build the content around them. The person on screen is the single biggest variable in whether content gets watched or scrolled past. After 10,000+ in-person casting interviews, we know how to find the one your audience will stop for.

We're founded by television casting directors, not creatives who added "content" to their title. Brian Pollack cast 30+ seasons of The Bachelor. Alissa Danzig cast over 100 episodes of hidden camera television. That background means we evaluate talent differently than agencies who browse creator databases. We read people. We know who will deliver on camera before they deliver on camera. That instinct is the product.

It depends on format, volume, and talent. A social video series with real people might be $15K to $50K. A multi-platform creator campaign with an established creator can be $50K to $200K+. The variables are production scale, number of deliverables, usage rights, and whether you need us to source talent or you're bringing your own. We'll give you a straight number after a 15-minute call.

A production company executes. You hand them a script and a shot list, and they make it. A content agency thinks upstream: who should be on screen, what should they say, what's the creative concept, and how does it fit the platform. We do both. But the reason clients hire us over a production company is the strategic layer, specifically the casting strategy that most production companies skip entirely.

Influencer agencies broker reach. They connect brands with creators who have audiences and negotiate rates. The value is distribution. A content agency produces the content itself. We cast, concept, produce, and deliver finished assets. Sometimes those assets feature creators with audiences. Sometimes they feature real people nobody's heard of. The question isn't "who has the biggest following?" It's "who will make this content connect?"

When the content you're making isn't performing the way it should. Most brands hit this point when they've been producing in-house or with freelancers and the results have plateaued. The issue is usually the same: the content looks fine but nobody stops for it. That's a casting problem disguised as a content problem. If the person on screen isn't compelling, no amount of editing will fix it.

If you need volume, consistency, and performance, yes. Social platforms reward freshness. You can't run the same three videos for six months. But producing at volume without a system for finding the right people on screen means you're just making more content that doesn't work. A content agency gives you both the production capacity and the casting instinct to keep quality high at volume.

Watch time, engagement rate, conversion, and whether the audience remembers the person in the content. The last one matters more than most brands realize. If someone scrolls past your video and can't recall who was in it, the content didn't land. Good casting produces content where the person on screen is the reason it performed. We track platform metrics, but we also evaluate whether the talent is building real audience connection.

TikTok, Instagram (Reels, Stories, and feed), YouTube (Shorts and long-form), and any platform where video content lives. Each platform has different casting requirements. TikTok rewards raw authenticity. Instagram rewards visual polish. YouTube rewards depth and personality. We cast and produce for the specific platform, not just repurpose the same asset across all of them.

A straightforward social video series can go from brief to delivered assets in three to four weeks. A larger creator campaign with custom casting, multiple shoot days, and multi-platform deliverables typically takes six to eight weeks. The biggest variable is casting. If you need us to find specific types of people, the search takes time. Rushing casting is how you end up with content that looks good but doesn't perform.

Any brand that puts people on screen. We've produced content for consumer brands, tech companies, food and beverage, entertainment, and sports properties. The common thread isn't the industry. It's that the brand understands their content lives or dies based on who's in it. If you're selling a product, a service, or a story, the person representing it matters more than the production value behind it.

Both, but ongoing relationships produce better work. When we work with a brand over multiple campaigns, we build a casting bench: a roster of vetted talent who know the brand, deliver consistently, and get better over time. One-off campaigns are fine. But brands that commit to ongoing content with us see compounding returns because the casting intelligence accumulates.

Creator fees range from $500 per deliverable for micro-creators to $100K+ for established names with millions of followers. But the talent fee is only part of the budget. Usage rights, production, and paid amplification add up fast. We scope the full cost upfront so there are no surprises. We'll tell you where your budget gets the most impact, whether that's one established creator or five micro-creators producing variations you can test in paid media.

Whitelisting means a creator grants your brand permission to run paid ads through their social media account. The ad shows up in feeds as if the creator posted it, not your brand. On TikTok, it's called Spark Ads. On Meta, it's done through Business Manager partnerships. It performs better than brand-page ads because the audience sees a real person, not a logo. We set up whitelisting as part of the campaign. Permissions, access, and technical configuration are handled before content goes live.

We negotiate usage rights as part of every creator deal, before production starts. That covers where you can run the content (paid ads, website, email, retail), how long (30 days, 6 months, perpetual), and whether usage is exclusive. Most brands discover too late that they can't legally run their own creator content as a paid ad because usage wasn't in the original agreement. We come from television contracting, where rights and licensing are the entire deal. Nothing gets produced until the terms are clear.

Yes. We write the brief based on your goals, your brand guidelines, and what we know will work on the platform. The brief gives the creator a framework: the key message, the tone, and the non-negotiables. Then it stops. Most brand briefs are too long, which is how you end up with content that sounds scripted. We write briefs that give creators enough direction to stay on message and enough room to be themselves. That balance is the difference between content that feels authentic and content that feels like a commercial.

We don't browse databases and send DMs. We define the type of person your audience will trust, then we search, source, and interview candidates the same way we cast for television. That means evaluating on-camera presence, content quality, audience engagement (not just size), brand alignment, and reliability. Every creator we recommend has had a real conversation with us, not just a portfolio review. The vetting is where most creator campaigns succeed or fail. We treat it like the casting decision it is.

We typically recommend 3 to 5 creators per campaign. Not for reach, but for creative diversity. Each creator gives you a different angle, a different audience, and a different piece of content you can test in paid media. We cast the roster as a set: complementary styles, different audience segments, and enough variation to find what converts. Once we see what's performing, we can scale the roster up or double down on the creators who are delivering.

Yes, and we recommend planning for both from the start. Organic content lives on the creator's channels and builds credibility. Paid content takes creator assets and runs them as ads with your targeting and budget behind them. We produce and deliver both, with usage rights and whitelisting set up so you can move content from organic to paid without renegotiating. The strongest campaigns use organic for authenticity and paid for reach.

Performance creative is content built to drive a measurable action: a click, a purchase, a signup. Instead of one hero video, we produce multiple variations with different hooks, different creators, and different formats so your media team can test and optimize. Creator content is one of the best formats for this because it feels native to the platform and doesn't trigger ad-avoidance. We produce the creative. Your media team (or ours, if you need it) runs the spend.

That's the entire model. Content that looks like something the audience would actually watch if it weren't an ad. Real people, not actors. Native platform formats. A hook that earns attention on its own. The product shows up as part of the story, not the reason for the story. This only works when the person on screen is genuinely compelling, which is why the casting decision is everything. We find the people your audience will stop for, then we build the content around them.

Yes. We negotiate cross-platform usage rights upfront and deliver platform-specific edits, not just one video reposted everywhere. A TikTok and a Reel might use the same footage but need different hooks, different pacing, and different captions. We deliver assets cut for each platform so you're not forcing content into formats it wasn't built for. One shoot, multiple deliverables, all optimized for where they'll live.

We track what matters for the campaign goal. For awareness: impressions, reach, video views, and brand lift. For performance: click-through rate, cost per acquisition, and return on ad spend. For organic: engagement rate and audience sentiment. We also track creative fatigue, which tells you how long a piece of content performs before the audience stops responding. Creator content typically has a longer shelf life than studio content because it doesn't pattern-match to advertising. We report on all of this so you can see exactly what's working and where to invest next.

That's how the best partnerships work. We build a vetted creator bench for your brand: a roster of proven talent who know your product, your voice, and your audience. Standardized briefing, clear contracts with usage rights baked in, and a feedback loop that tells us what's converting. Most brands stall at 3 to 5 creators because every campaign feels like starting from scratch. With us, the system compounds. Each campaign is faster, the casting gets sharper, and the content gets better because we're learning what works for your specific audience.

Both. We work with creative agencies, media agencies, PR firms, and directly with brand teams. When we work with agencies, we typically handle casting and production while the agency owns strategy and client management. The relationship works because we bring a capability most agencies don't have in-house: professional casting.

Yes. We produce content under your agency's brand with no mention of ContentHaus. Several of our ongoing partnerships work this way. You bring the client relationship and creative direction, we bring the casting and production. The client sees one team. We're comfortable working behind the scenes because the work speaks for itself.

We're not replacing your creative department. We're adding a capability they don't have: the ability to find, evaluate, and cast the right person for the content. Most agency creative teams are excellent at concept, copy, and art direction. Where they need support is in the casting decision, which is the part that determines whether the content connects. That's all we do.

Yes. If you have your own production team but need professional casting, we'll source, evaluate, and present talent options. This is what our sister company CastingHaus does. We'll assess your brief, define who should be on screen, run the search, conduct interviews, and deliver a curated shortlist with our recommendations. Your team handles production from there.

We'll evaluate them honestly. Sometimes the creator a brand wants isn't the right fit for what the content needs to accomplish. We'll tell you that. Other times, the instinct is right and we'll build the production around them. Either way, we're not going to cast around a predetermined choice if it's going to hurt the work.

We define roles at kickoff. Typically, the agency owns the brief and client communication. We own casting, production, and delivery. We share casting selects for approval before booking, provide rough cuts at defined milestones, and deliver final assets to spec. The process is designed to feel like an extension of your team, not a separate vendor.

Not typically. We're not competing for the full AOR relationship. We work alongside agencies who recognize that casting and content production are specialist functions. The agencies we partner with don't view us as a threat. They view us as the team that makes their creative work better by getting the most important variable right: the person on screen.

The same way any production partner does. Client information stays with the client. If we're producing for two competing brands through different agencies, the teams are siloed. We don't share creative direction, talent recommendations, or strategic insights across accounts. This is standard practice in television production, which is where we come from.

A creator campaign is branded content produced in partnership with a content creator: someone with an existing audience who creates content as their primary work. The brand provides the brief and the budget. The creator provides the voice, the audience, and the authenticity. The difference between a good creator campaign and a bad one is almost always whether the creator was the right choice for the brand. That's a casting decision.

We don't start with follower counts. We start with the question: who does this brand's audience already trust? Then we evaluate on-camera authenticity, content quality, audience engagement (not just size), brand alignment, and reliability. After that, we interview them. Not a DM exchange. An actual conversation where we assess whether they can deliver the content the brand needs. Most agencies skip that step. It's the most important one.

UGC (user-generated content) is content that looks like it was made by a real customer, even when it's produced for the brand. The person on screen usually isn't well-known. Creator content is content made by someone with an established audience, distributed through their channels. The casting criteria are different. UGC needs someone who feels authentic and relatable. Creator content needs someone whose audience aligns with the brand. We produce both, and the casting evaluation is different for each.

We source, screen, and evaluate people who feel genuine on camera and can speak about a product without sounding scripted. That's harder to find than it sounds. Most UGC fails because the person is visibly performing. We look for people who are naturally comfortable, who can take a product talking point and make it sound like their own words, and who the target audience would believe. The evaluation is the same rigor we bring to television casting, just calibrated for a different format.

Trust. Audiences have been trained to skip anything that looks like an ad. Creator content works because it doesn't pattern-match to advertising. The person feels real, the format feels native to the platform, and the recommendation feels earned. But it only works when the creator actually fits the brand. A miscast creator campaign performs worse than studio content because the audience can tell the creator doesn't believe what they're saying. Casting is the variable.

It depends on the scope. A typical brand content campaign might deliver 8 to 15 finished assets across formats: hero video, cutdowns, platform-specific edits, and stills. A creator campaign might be 3 to 6 pieces of long-form content plus social cuts. We also build content systems for brands that need ongoing volume, 20 to 40+ pieces per month with a rotation of cast talent. The number matters less than whether each piece has the right person in it.

The brand, within the usage terms agreed on before production. Standard brand content is work-for-hire: you own it outright. Creator content has usage windows because the creator's likeness and audience are part of the value. We negotiate usage rights as part of the deal and make sure the terms are clear before anyone shows up on set. This is an area where our television contracts background matters.

Vetting. We review a creator's full content history, not just their highlight reel. We check for past controversies, audience quality (bot followers, engagement authenticity), and whether their personal brand conflicts with yours. Then we have a real conversation about the partnership expectations before any contract is signed. Most brand safety issues happen because the vetting was a follower count and a DM. That's not vetting. That's gambling.

Influencer marketing is a media buy. You're paying for access to an audience. The creator posts, you get impressions. A creator campaign is content production. You're producing a piece of content that happens to feature a creator. The asset lives on your channels, your paid media, your website. The creator's audience is a bonus, not the whole strategy. We build creator campaigns because the content has a longer shelf life and the brand retains control.

Yes. TikTok content has specific casting requirements that most agencies miss. The person needs to feel native to the platform, not like a commercial actor dropped into a vertical video. That means casting for personality, timing, and direct-to-camera energy. The content has to earn its place in someone's feed. We cast and produce for TikTok's specific culture, not just its aspect ratio.

We give them a framework, not a script. The brief defines the message, the tone, and the non-negotiables: legal requirements, product claims, brand guidelines. Then we let the creator deliver it in their voice. The reason we can do this is because we cast correctly. When the creator is the right fit for the brand, they don't need a script. The message comes naturally because it aligns with how they already talk. Bad casting requires heavy scripting. Good casting requires almost none.

It depends on the issue. If the content misses the brief, we work with the creator on revisions. If the creator is unresponsive or misses deadlines, we have backup options because we never go into production with a single point of failure. Our contracts include revision terms and delivery milestones. The real answer: this rarely happens because we cast properly. When you evaluate a creator through actual interviews instead of just reviewing their feed, you know what you're going to get before you book them.

Brian Pollack and Alissa Danzig, both members of the Casting Society of America (CSA) and Television Academy voters. Brian spent 30+ seasons casting The Bachelor and The Bachelorette. Alissa cast over 100 episodes of hidden camera television, including The Carbonaro Effect. They founded ContentHaus to bring professional casting to brand content, because the same instinct that finds compelling people for television works for brands.

CSA stands for Casting Society of America. It's the professional organization for casting directors in film, television, and theater. Membership means a casting director has been recognized by their peers for their body of work and professional standards. Both ContentHaus founders are CSA members. It's the industry's credential for casting, and it matters here because the casting expertise behind our content is credentialed, not self-taught.

We typically start at $15K for a focused social content package. Larger creator campaigns and ongoing content programs scale from there. We're not the right fit for $2K one-off videos. We're the right fit when the person on screen is the variable that determines whether the content works, and you need someone who knows how to get that decision right.

For a rush social video with talent we've already vetted, under two weeks. Standard campaigns take three to six weeks. The timeline depends on whether we're casting from scratch or pulling from our existing talent bench. If speed is the priority, we'll tell you what's realistic and what gets sacrificed. We won't rush casting to hit a deadline because that's how you end up with content that looks good but doesn't perform.

Los Angeles. We produce content nationwide and have cast talent internationally. Most pre-production and casting happens remotely, so location isn't a barrier. If the project requires on-location production outside LA, we travel.

Same founders, same casting expertise, different focus. CastingHaus is our casting company: we cast for television, film, and digital productions. ContentHaus is our content agency: we produce branded content using the same casting methodology. If you need casting for a production, that's CastingHaus. If you need content for your brand, that's ContentHaus. The casting instinct is the same. The application is different.

The casting. Every content agency can shoot, edit, and deliver. The differentiator is who's on screen. We come from a background where reading people is the entire job. After 10,000+ casting interviews across television, brand campaigns, and creator content, we know who the audience will connect with before the camera turns on. That's not a tagline. It's 17 years of pattern recognition applied to your content.

Send us a 15-minute conversation. Tell us what you're producing, who it's for, and what's not working with your current content. We'll tell you whether the issue is casting, and if it is, we'll show you how we'd approach it. No pitch deck. No 40-slide capabilities presentation. Just a straight conversation about whether we can make your content better.